Creating a Black Friday Real Estate Sale: A Step-by-Step Guide

Black Friday is one of the biggest shopping days of the year in the United States, and it presents an opportunity for real estate agents to take advantage of the holiday season by creating a targeted Facebook ad campaign. In this post, we will go over a strategy for creating a Black Friday-themed ad that promotes homes that have recently had their prices reduced.

To start, we will use the KW Command website to search for homes that have had a price reduction within the last seven days. This will help us identify motivated sellers and create a list of homes to feature in our ad.

Next, we will create a Facebook ad campaign and add an image of the search results to the ad. The ad will include text and emojis that highlight the Black Friday theme and encourage users to click on the ad to learn more. It's important to note that we want to include our real estate license on the ad to ensure it complies with advertising regulations in California.

Once the ad is created, we will use a Facebook lead generation form to capture information from interested users. This form will appear when users click on the "Learn More" button, and it will require users to enter their name, email, and phone number in order to view the information about the homes. The goal of this ad campaign is to generate leads and potentially convert them into sales.

It's worth noting that this ad can be targeted to a specific location, but users will have the ability to adjust the search parameters and view homes in other locations as well. This allows the ad to have a wider reach and potentially attract more leads.

Overall, this Black Friday-themed Facebook ad campaign provides a great opportunity for real estate agents to take advantage of the holiday shopping season and generate leads that could turn into sales.