Maximize Your Ad Spend with These Advanced Targeting Tactics for Facebook Ads in Real Estate
In this video, we discussed advanced tactics for targeting Facebook ads in the real estate industry. If you're looking to take your ad strategy to the next level, these tactics can help you reach new clients and grow your business.
The first tactic is to use data to identify cities where millennials are moving or leaving. By looking at lists of the top cities in these categories, you can decide which markets to target with your ads. Even if your city isn't on either of these lists, you can still use the information to target areas where people are moving out of.
The second tactic is to use KW Command's referral tool to identify patterns of referrals from other markets. By going to the grow my network tool and clicking on the map, you can see the referral patterns coming in from different markets. This can give you an idea of where people are moving to and from and help you decide which markets to target with your ads.
By using these tactics, you can expand your reach beyond your local market and potentially reach new clients who are interested in moving to a different area. Whether you're targeting cities where millennials are moving or using referral patterns to identify hot markets, these strategies can help you maximize your ad spend and grow your real estate business.